Knowledge Capital
Every business requires people, and it how you keep your key people that matters. You could lose every tangible asset-furniture, fixtures, buildings, cars, files, computers, and everything else-but as long as you kept your key personnel, you could be back in business again tomorrow, generating sales and making profits.
There are three Blake Wheeler nhl hockey jersey types of knowledge that a business needs to survive and thrive. Personal knowledge, company knowledge, and market knowledge.
Personal knowledge is the specific knowledge, skills, education, background, experience, training, and core competencies that an individual owns and takes with her from place to place. The ability to write, to speak publicly, negotiate, to sell, to make presentations, to type, to prepare final statements, and so on, are all forms of personal intellectual capital. The more of these kinds of knowledge and skills that are relevant to your business a person has, the more valuable that person can be.
The process of interviewing and selection, as well as delegation, supervision, and promotion, revolves around the determination and deployment of these core skills.
The second type of knowledge is the knowledge of your specific company. This form of intellectual capital is very valuable. This includes knowledge about the processes and procedures within your business, the key personalities and their relationships to each other, your products and services and how they are developed, sold, and delivered, and all the other unique factors and features that make your business different from any other.
When a person works for a business for any time, that person absorbs an enormous amount of valuable information about how the business functions. This heightened knowledge and awareness has a real value. If you lose a person who is intimately familiar with many aspects of Blake Wheeler nhl hockey jersey your business the cost of hiring and training a new individual to the same level of competence can be very high.
The third type of intellectual capital is specific knowledge about the market, your customers, and your competitors; and about your products and services, and the way they are marketed, sold and delivered. The kind of customer and market knowledge can be of inestimable value in the competitive market place. The longer a salesperson,
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